Friday, January 22, 2021 / by Madyson Woolhouse
You might think to yourself 'what's the point of an open house?'
Maybe you're a seller & you're second-guessing having an open house.
If you've never been to one or hosted one & have been getting more serious about buying/selling a house, keep reading to see what kinds of benefits an open house can bring to both you & your agent!
FOR THE BUYER:
We know that finding that perfect house is an overwhelming task. Going to showing after showing & still not feeling that spark can get exhausting & maybe leave you feeling hopeless. Open houses give buyers an opportunity to casually view a home without any stress or pressure. You don't need to bring your agent, fill out any paperwork, or even make a call. All you have to do is walk through the door, look around, grab some candy & go about your day.
An open house also allows for buyers to check out the neighborhood. Even if things don't work out with the house you're seeing, you might remember that you enjoyed that area & keep it on radar for future endeavors.
Another benefit is that, if you don't already have one, you can find an agent who is passionate about their job. The representing agent will have cards & information for viewers to take in case they want to reach out. This is a great way to get connected & find help wherever you may need it.
FOR THE AGENT:
These events are the perfect excuse to network - meet prospective clients, get your face known in the area, & build your brand! Another plus is that you get better insight on the neighborhood & the house itself, so you can assure you are giving your clients the best answers to all their questions. Everyone wins!
FOR THE SELLER:
Having an open house is obviously a great idea to get your house out there. More marketing, more eyes on it, more interested buyers.
These are also a chance for the seller to get instant feedback about their house. They can then make updates as needed in order to sell it quicker or for more money!
No matter how many buyers attend, people will be seeing the signs around the neighborhood. Your house will be in their mind. If someone who wasn't serious a month ago all of a sudden became real serious real quick, your house might be the first one that pops into their head! They could end up being your buyer... what a crazy world.
All in all, there are really no downsides to holding an open house. Unless you don't like cleaning, then that might be a disadvantage. BUT, for the most part, open houses are a great way to grow connections & get your property seen! Call us if you need more information or have any questions.